About Us - Our Vision


Since London Projects came to fruition, we worked with a sole vision in mind;


‘Offer designer inspired clothing and accessories with the ease of everyday wear that lifts the standard of casual fashion at competitive prices’.


London Projects harness this central design concept connected throughout our labels, creating whole fashion collections based upon quality thoughtful design and on-trend-style.


Like our customers our labels are all uniquely individual, yet we drive them all with the same working philosophy; to provide beautiful garments and carefree clothing to the busy women of today. We recognise that many women host a can-do attitude with lifestyles that are becoming increasingly busy. For many, the demands of one day may very well be different to the next and this we reflect in our collections with an emphasis on innovative versatility. Our designs blur the lines and bridge the divide between day wear, casual, work and after five; creating one less thing for women to worry about.


Similarly, we intend our clothing to be worn and interpreted differently by all women. Whether a busy mum or a cosmopolitan socialite, our fashion labels are able to be transformed, dress up or down according to the person.